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As a result of the report produced from the Upland Regeneration feasibility study, Pentir Pumlumon put in an application to LEADER for the Sustainable Tourism Development project, in order to fund a part time development officer over 2.5 years to develop and deliver the recommendations set out in the report.

The project aims to explore and develop a cultural / heritage visitor action plan, an activities / sporting visitor action plan, develop country life/nature opportunities for visitors and tackle public transport issues for community and tourists.


The project activities include:

  • Raising awareness of tourism assets in the Uplands
  • Devising an ambassador scheme
  • Initiating events and festivals
  • Exploit opportunities presented by the ‘Hinterland’ brand to attract new visitors to the area
  • Building capacity to respond to the needs of visitors
  • Developing infrastructure for navigation
  • Improving green transport linkages
  • Building an entrepreneurial culture
  • Facilitating Infrastructure Improvements

A wide range of people will benefit from this project including; young people, older people, women, Welsh speakers, disabled people, farming households, micro-businesses, small businesses and the whole of North Ceredigion Uplands community.


This project has received funding through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.